Planning - Company Logo

After doing a little research, I found that a lot of the company logos made where quite simple and easily set out. I decided to take the most inspiration from the logo for 'Big Hit Entertainment' which is shown below. As you can see, it isn't overly complicated and is memorable. The text tells the audience all they need to know and stands out amongst a lot of the other logos you may see. By not having bright colours, shapes or images, the logo has the bold lettering making it unique and simple but effective. 

After brain storming a little, i decided to use similar font and text to this logo and maybe even similar colours. I liked the idea of the 'i' dot standing out above the main text and also decided to include it in my final logo design. 

Planning - Digipak and Advert

There isn't much text on the original poster but the text that is visible is bold and covers everything the audience would need to know about the new album/song. It also mentions a quote from the song in order to draw people in and give out that very little amount of information about the song meaning they would need to actually watch the music video to find out the story and why that specific quote is so important and was used on the poster. 

As shown on the poster/advert, 'Billboard' and 'ABC' logo have been used at the bottom to advertise and promote. I personally think these poster advertisements are very effective and are also perfect style models considering the genre is quite similar and both have a young target audience.