In the music video, the whole situation is quite negative so in order to show this through a costume meant wearing almost all black to contrast the title 'Colours'. I asked for not too much make-up because it may distract the audience from the emotion on the artist face and also her body language. By having a very natural look to her meant she looked more realistic and relatable to the audience, which may help the connection to the music video and target audience. I kept the same look in both my digipak and advert in order for the audience to recognise it and see the similarities compare to the music video.
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