Planning - Company Logo

After doing a little research, I found that a lot of the company logos made where quite simple and easily set out. I decided to take the most inspiration from the logo for 'Big Hit Entertainment' which is shown below. As you can see, it isn't overly complicated and is memorable. The text tells the audience all they need to know and stands out amongst a lot of the other logos you may see. By not having bright colours, shapes or images, the logo has the bold lettering making it unique and simple but effective. 

After brain storming a little, i decided to use similar font and text to this logo and maybe even similar colours. I liked the idea of the 'i' dot standing out above the main text and also decided to include it in my final logo design. 

Planning - Digipak and Advert

There isn't much text on the original poster but the text that is visible is bold and covers everything the audience would need to know about the new album/song. It also mentions a quote from the song in order to draw people in and give out that very little amount of information about the song meaning they would need to actually watch the music video to find out the story and why that specific quote is so important and was used on the poster. 

As shown on the poster/advert, 'Billboard' and 'ABC' logo have been used at the bottom to advertise and promote. I personally think these poster advertisements are very effective and are also perfect style models considering the genre is quite similar and both have a young target audience.  

Planning - Music Advert

After researching other similar artist's music adverts in magazines and websites, I decided to do a solo shot of the main artist. I took a lot of inspiration off Taylor Swifts 'Bad Blood' posters because they stood out and had a large variety of different artists featured but still had the same style, colour and text.

The main focus is obviously the female in the centre, the shading making her figure and the position she is in stand out. because of the colour theme, obviously being red, her hair is made to show colour while the other surrounding areas are in a black and white effect, this fitting perfectly with lyrics and title of my song.

Planning - Guidelines

In order for me to be able to lay out the digipak and advert out correctly, I decided to use the easy to apply guidelines. This instantly made it much simpler for me to design and create and were also easy to remove once I was finished and happy with my final piece. 

I would highly recommend to future media student to use these when designing almost anything on photoshop, including posters, magazine covers, double page spreads and even contents pages.

Planning - Photoshoot

I have completed my photo shoot and am happy to have been able to collect plenty of images to choose from for both my Digipak and advert/poster design. After reviewing my images back i decided that the 'smoking' ones weren't as effective as I was hoping for, The smoke was constantly in a difficult and awkward area which would make it hard to change when it  came to editing.

Below are some of the pictures taken in order to give you a small insight on how well it went and how many different types of images I was able to take. I am very pleased with how the shoot went and was glad there was no major complications with anything thanks to the amount of planning I had done.

Planning - Digipak Design

Location 
Because the digipak will be the first thing the audience will see, it would have to have the same feel and theme to it that the music video gave off. The location of the image was vital cause if it was too bright it may give off a slightly happy or light hearted vibe, which is not what i wanted. I decided on a plain but rough background so the attention is completely on the main singer who will be dead centre. This will also show the serious and unhappy theme that the featured song, Colours, gives off.

Position/Pose
Because of the attention being all on Erin, i would need her to show confidence and a slightly smug attitude in order for the design of the album to flow. Poses such as looking over her shoulder or looking down toward the camera to show power are the type of positions i would like the main artist to be in.

Planning - Digipak and Advert Photoshoot

Costume 
In the music video, the whole situation is quite negative so in order to show this through a costume meant wearing almost all black to contrast the title 'Colours'. I asked for not too much make-up because it may distract the audience from the emotion on the artist face and also her body language. By having a very natural look to her meant she looked more realistic and relatable to the audience, which may help the connection to the music video and target audience. I kept the same look in both my digipak and advert in order for the audience to recognise it and see the similarities compare to the music video.